Privacy Policy

Last Updated: October 14, 2025

1. Introduction

AlignLay ("we," "us," or "our") is committed to protecting your privacy. This policy outlines how we collect, use, and protect your Personal Information when you visit our website, alignlay.com. By using the Site, you consent to the practices described in this policy.

2. Information We Collect

We collect various types of information for different purposes to provide and improve our Services to you.

A. Personal Information (Provided by You):

  • Contact Data: Your name, email address (e.g., entered into the contact form or assessment tool).
  • Business Data: Your company name, phone number, and any details included in your message or inquiry.

B. Usage and Tracking Data (Collected Automatically):

  • Technical Data: Internet Protocol (IP) address, browser type and version, device type, time zone setting, operating system, and unique device identifiers.
  • Behavioral Data: Pages visited, time spent on pages, referral sources, and interaction data (clicks on "Show Me My Numbers" or "Book Discovery Call").
  • Third-Party Data: Information collected via cookies and tracking technologies deployed by Google Analytics, Google Tag Manager, and Vercel Analytics.

3. How We Use Your Information

We use the collected data for the following primary purposes:

  1. Service Delivery: To provide and maintain our website, deliver our consultation services, and fulfill client contracts.
  2. Lead Generation: To respond to your inquiries, schedule calls, and follow up on demo requests submitted through our forms.
  3. Analysis & Improvement: To monitor website usage, analyze traffic, and expand our offerings, ensuring the Site remains functional and relevant.
  4. Security: To detect, prevent, and address technical issues or fraudulent activity.
  5. Marketing: To send you relevant, non-spam promotional communications about our services, from which you can opt-out at any time.

4. Cookies and Tracking Technologies

Our website uses Cookies, which are small files placed on your device. We use them for:

  • Functionality: To remember your preferences and settings.
  • Analytics: To track and analyze user behavior. We use Google Analytics and Vercel Analytics for this purpose. You must consent to the use of non-essential tracking cookies.

5. Your Data Protection Rights (GDPR & CCPA/CPRA)

Depending on your location, you have certain rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Correction/Rectification: You can request we correct any incomplete or inaccurate information we hold about you.
  • Right to Erasure ('Right to be Forgotten'): You can request that we delete your personal data under certain conditions.

6. Contact Us

If you have any questions about this Privacy Policy, your data rights, or wish to exercise any of your rights, please contact us: